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Top of Mind OYO.Digital News & Vision

Check out the resources below for more insights on how we help clients to grow, stay up on the latest trends related to Zero-Based Marketing, Paid Media, Digital Marketing, Programmatic, CMO Research, and more.

August 3, 2021 – OYO.Digital simplifies complex insights and measurement, critical to your content marketing strategy and budgets
September 16, 2021 – OYO.Digital – It’s our passion that led us here! OYO stands for ‘Own Your Outcomes’ and that is exactly what we live by. ‘
September 30, 2021 – Elsy and OYO.Digital partner and aim to provide a new value-added services standard in paid media campaign optimization management.
October 13, 2021 – Who watched Squid Game?
October 20, 2021 – The Modern Customer – Customers have changed; has your marketing?
What about Zero-Based Marketing? Why is it a viable option to consider post-pandemic for marketing?
October 26, 2021 – When it comes to budgeting, where does your organization stand? Do you start at the top or build it from the bottom up?
October 27, 2021 – OYO.Digital Infographic – 2022 Marketing Budget Challenges – What’s causing complexity and challenges?

Marketing Insights & Research

(Source Deloitte) – Marketing leaders take when making the case for marketing spending and when using marketing to pursue growth opportunities. The level of pressure from the CEO, CFO, and Board to prove the impact of marketing…
(Source Gartner) – The proportion of company revenue allocated to marketing had fallen from an average of 11.0% in 2020 to just 6.4% in 2021 – a cut of 4.6 % points
(Source Gartner) – Don’t commit to long-term media investments. Revise media plans often to remain agile in response to disruptions from Apple and Google.
(Source The CMO Club) – The focus is now on outcomes. Integrating a greater number of data inputs, including first party data, develop custom KPIs that ladder up to outcomes
(Source Gartner for Marketers) – Cuts in marketing budgets as investments in digital business programs are boosted.
(Source OYO.Digital) – Free download of our Zero-Based Marketing Summary Guide – Why ZBM is a Viable Post-Pandemic Option Worth Considering
(Source Forbes) – Digital transformations are failing in part because the strategic thinking about innovation is still conceptually anchored in improving on the past.
(Source Gartner) – When we compartmentalize ZBM – content marketing measurement is one of the growth opportunities, and through our technology and methodologies, it ALWAYS translates in performance growth and non-working spend savings!
(Source Gartner) – Organizations with advanced digital commerce maturity are more likely to beat performance targets
(Source Gartner) – Marketers fail to pinpoint marketing program inefficiencies and operational challenges, diminishing their ability to budget accurately and prioritize.